About Us

About Cwningen Wen

Cwningen Wen Ltd's founder, Elliot Smart, has been involved in IT-led change and innovation for nearly 30 years.

From his first professional IT role at the prestigious IBM Laboratories in Hursley Park, his career has involved:

  • Founding and running of one of the first UK offshore software development houses, 
  • More than a decade as a consultant, advisor and business leader across a wide array of industries and subjects within global systems integrators and IT outsource service providers, 
  • 8 years as a senior IT leader in Upstream and Downstream Energy,
  • Technology and growth advisor to SME businesses and startups, 
  • More than 4 years as Executive Chairman and trustee of a youth services charity.

With this experience he has gained insight into a fundamental challenge facing leaders today:


                       How do you harness change to add immediate value 

                            and enable a better future for your company?


CWL Philosophy


You, our customers, will always be the heroes of the story. You undertake change, face your fears, make difficult decisions and step into the unknown. Like a knight's squire we are there to ensure you have the right tools, support and advice to help you take on this challenge. 



CWL Services


CWL can help you...

  1. Understand what emerging technologies such as machine learning, robotic process automation, data analytics and digital workspace mean to your marketplace and how to deploy and operate them.
  2. Identify and define the most effective operating structure, governance and controls to address the new ways of working.
  3. Modify and enhance the skills and methods of your managers and leaders through support, leadership coaching and delivery assistance. 

CWL resources


CWL operates as a network of associates, with each member a highly skilled and capable subject matter expert capable of standing on their own, and with a history of working closely with many of the other network members. 


Our collective experience of working within large Systems Integrators and IT Outsource Service providers was that industrialised IT was good at driving down resource cost rates, but at the cost of speed and quality of outcome. This resulted in the elongation of projects to incorporate time to learn tools and make mistakes, leaving clients feeling taken advantage of.. 


CWL's approach is to investigate the problem and then engage the right skills to achieve rapid and effective outcomes that deliver value, new opportunities, and a platform for future achievements for your company.  



*Cwningen Wen is Welsh, meaning 'White Rabbit'. 

(Hence the white rabbit logo and artwork, courtesy of  Anwen Smart, aged 14).



“Having worked closely with Elliot for more than 3 years, I can attest to the fact that his depth of knowledge, understanding of the subject matter and ability to cut through organisation layers to get things done is second to none..”
Anand Ganguly, Senior Director, TSO at GEP Worldwide
“Thanks to Elliot, I started to believe that I CAN develop my career further and am able to do more... ”
Katarzyna Kwak, Data Governance Lead at EDF Energy
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